Elizabeth and James by Mary-Kate and Ashley Olsen

Before the buzz surrounding the Olsens' first foray into high-end fashion, The Row, has even dies out, they announce the upcoming launch of their contemporary line, Elizabeth and James. It is akin to Vince and Marc by Marc, price-wise, which seems to be more reasonable given the average age of the twins' followers than the $500 t-shirts saturating The Row. Named after their less-famous siblings, the collection does indeed seem to reflect what the girls have been wearing as of late. My only issue is that the sequined minidress, modelled after one of Mary-Kate's own vintage finds, conjures a few too many images of Miss Moss's recent Topshop debacle.

Expect a full dressing-room report this fall once Elizabeth and James hits the racks at Bergdorf's and Intermix in NYC.

wwd & double-olsens